Social media has stormed our world like nothing else before. It has enabled common people with nothing more than a mobile device or a laptop to connect with others over great distances without virtually any effort at all. Businesses too have leveraged the power of social media to chart out new avenues of growth and talk with potential customers spread over a larger demographic and geographic spectrum in ways unimaginable. Yet others have taken to social media to connect with people regarding a variety of shared interests like fashion, food, photography, and virtually everything else under the sun. While Facebook is currently the big daddy of all the social media platforms, Instagram has made an incredibly swift start and is now the second with more than 400 million users. So great is the potential that Facebook acquired it within just about two years of its formation.
What exactly is Instagram?
Essentially, Instagram is a social media platform made of the express purpose of sharing photographs by its users. When compared with other social media platforms like Facebook, Twitter, YouTube, etc. it is extremely simple to use and has been designed ground-up as a smartphone app. This is a marked difference from the other platforms that were devised for computers and later adapted for smartphones. The reason why Instagram has seen such a meteoric growth even though users can share photographs and videos on other platforms too is because of its simplicity. What makes it stand out is that it does not try to provide users a lot of features but prefers to concentrate only one function – that of sharing and viewing photographs. Another top reason why people prefer Instagram is because you can very quickly and without any fuss give your photos a unique look by using the variety of filters provided in the app.
Instagram Has the Power to Influence
As with all social media platforms, Instagram has the power to influence people’s behavior and how they think about various things in life. It can also influence people to get into action regarding various things by highlighting their importance and impact. A very good example of this is the flood of people posting pictures of their perfectly worked-out bodies that makes the rest envy them and try to emulate them by working out too. Other great examples can be seen in the innumerable photos of people cooking up all sorts of delectable food items that spur viewers to take up cooking themselves and giving vent to their creativity. With the help of tools like instamacro it is now also possible to get more followers so that you can cast a wider net to show off your talent or promote your business.
Photos posted on Instagram are especially powerful because we can generally relate to them better and they can motivate us to change our behavior in a particular way. And because the photo feed is continuous, there is no flagging of our motivation levels. So many people have found new creative pursuits that not only make them economically better off but allowed them to pursue their hobbies and passions.
Instagram Gives a Chance to Show Off Our Photography Skills
Instagram has given all its millions of users a unique opportunity of showing off their camera skills to an appreciative audience. Now not only can you immediately capture all the stunning moments of your life but also edit them to be more impactful or beautiful using the numerous filters that the platform makes available.
Instagram Has Changed the Way Businesses Communicate
A whole lot of small businesses have been able to communicate in a far better manner with their target audiences. With the help of Instagram they are able to share photographs of their products across a really wide spectrum without incurring the cost that the traditional methods of marketing would have entailed. Instagram has also made it possible for businesses to be far more nimble in altering products and services because now they are able to elicit feedback from their customers almost instantaneously. Instagram has proved to be an excellent tool for interacting and engaging customers for building customer loyalty.
Author bio: Mary Sanders is a software developer working on tools like instamacro that assists Instagram users to get more followers.